Fashion Week Parties

We’ve worked with dozens of brands, helping them activate a new product, idea, or performance. Our space accommodates various activities, from concerts to fashion shows. We’ve hosted it all.

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Made for Fashion's Finest Hours

Fashion Week in New York runs twice yearly, with the September 2025 shows scheduled for September 11-16, and our brownstone transforms into the beating heart of the fashion world's most memorable celebrations. From emerging designers launching their first collections to established houses marking milestone moments, Maxwell has hosted it all.

We've opened our doors to dozens of brands, helping them activate new collections, celebrate breakthrough moments, and create the kind of intimate experiences that matter most. Our space accommodates the full spectrum of fashion week events — from runway presentations in the Grand Room to designer dinner parties in the Garden Room, from buyer meetings in the Explorers Room to after-party celebrations that stretch until dawn.

GloRilla and Quavo pose in matching Tommy Hilfiger jackets at the New York Fashion Week brunch. — GloRilla and Quavo matched in head-to-toe Tommy for the occasion.

GloRilla poses with Tommy Hilfiger in front of a Tommy flag wall at the Maxwell Tribeca brunch — Statement looks and signature Tommy energy filled every room of the venue.

La La Anthony posing on a library ladder at the Tommy Hilfiger x SZA brunch at Maxwell Social.

The Space That Understands Fashion

Every room at Maxwell was designed with fashion in mind. The Grand Room's soaring ceilings and dramatic lighting create the perfect backdrop for runway shows and major presentations. The Garden Room's natural light and sophisticated atmosphere make it ideal for intimate trunk shows and designer meet-and-greets. Our two professional kitchens become the stage for collaborative dinners where chefs and designers create experiences that feed both body and soul.

While major fashion week events now take place at venues like the Starrett-Lehigh Building in Chelsea, Maxwell offers something distinctly different — the warmth of a home combined with the sophistication of a world-class venue.

Where Fashion Becomes Family

At Maxwell, fashion week isn't just about the shows — it's about the connections that happen when creative minds gather in a space designed for authentic conversation. Picture this: a designer sharing their inspiration over pancakes at our Saturday morning breakfast, a stylist discovering their next collaboration during Friday night aperitivo, or a photographer capturing candid moments in our library's intimate corners.

We've hosted everything from exclusive capsule collection launches to sustainable fashion panel discussions, from emerging designer showcases to industry veterans sharing their wisdom with the next generation. Each event becomes part of Maxwell's growing legacy — a place where fashion's future is written in the conversations that happen long after the last runway show ends.

Karrueche Tran looking flawless in a velvet armchair at the Tommy Hilfiger x SZA brunch.

Tommy Hilfiger x SZA brunch during NYFW — Every corner brought efforless cool of Tommy Hifliger designs.

Coi Leray, Carlacia Grant, and Tommy Hilfiger pose in front of a navy, red, and white wall at the Tommy Hilfiger x SZA brunch — Coi Leray, Carlacia Grant, and Tommy Hilfiger striking a pose for Tommy Hilfiger x SZA brunch in signature bold styling and sharp tailoring

Two guests talk inside the library room during the Tommy Hilfiger x SZA brunch at Maxwell Tribeca — Conversations buzzed across every corner of Maxwell Tribeca.

Coi Leray, Carlacia Grant, and GloRilla pose in Tommy Hilfiger looks at the Maxwell Tribeca brunch — Coi Leray, Carlacia Grant, and GloRilla made a statement in signature Tommy looks.

Two guests posing by red bookshelves during the Tommy Hilfiger x SZA brunch at Maxwell Social. — A quiet corner turned photo moment — making the most of the library vibes.

Group of guests smiling and laughing as cameras capture the energy at the Tommy Hilfiger x SZA brunch. — The kind of chaos you want at your event — friends, cameras, and a lot of good energy.

Carlacia Grant and Madeline Cline smiling and catching up at the Tommy Hilfiger x SZA brunch. — Carlacia Grant and Madeline Cline light up the room at the Tommy Hilfiger x SZA brunch at Maxwell Social.

Pink-lit walls for the Clinique x The Cut event

Our Fashion Week Rituals

Designer Dinners: Intimate gatherings where fashion's storytellers share their process, inspiration, and vision over thoughtfully curated meals in our Garden Room.
Runway After-Parties: When the official shows end, Maxwell comes alive with celebrations that feel like coming home after a long day in the fashion trenches.
Emerging Talent Showcases: We open our doors to the next generation of designers, creating a platform where new voices can be heard and celebrated.
Industry Conversations: Panel discussions and intimate talks where fashion's leaders share insights, challenges, and dreams for the industry's future.
Sustainable Fashion Salons: Thoughtful gatherings focused on fashion's evolving relationship with sustainability and conscious creation.

The Details That Matter

Hand-painted wallpaper by Gracie provides the perfect backdrop for Instagram moments. Custom upholstered furniture by Arhaus creates intimate seating arrangements for meaningful conversations. Professional lighting systems ensure every look is captured in its best light. Climate-controlled spaces protect delicate fabrics and accessories.

Our full-service approach means your fashion week event unfolds seamlessly. From coordinating with stylists and photographers to managing guest lists and dietary requirements, we handle the logistics so you can focus on creating magic.

Yung Miami and Kenneth "Babyface" Edmonds posing at the Tommy Hilfiger x SZA brunch at Maxwell Social. — Yung Miami and Babyface making the rounds and turning heads.

Jasmine Tookes at the Tommy Hilfiger x SZA brunch at Maxwell Social, wearing a neutral-toned suit. — Jasmine Tookes kept it classic and we all loved it.

a La Anthony standing in front of a bookshelf at Maxwell Social during the Tommy Hilfiger x SZA brunch. — La La Anthony at Maxwell Tribeca

Cut x Clinique branded display with disco balls and speaker installations at Maxwell Social — The Cut x Clinique takeover transformed Maxwell’s Grand Room with high-volume energy and mirror-finish moments — just like the High-Fi Mascara they came to celebrate.

Smiling guest wearing a pink Tommy Jeans tee at the Tommy x SZA brunch at Maxwell Social. — Bright smile, brighter tee — one of many who showed up and showed out.

Guest in a Tommy Hilfiger sports bra posing at the Tommy x SZA brunch at Maxwell Social. — Strong looks, soft lighting — everyone knew exactly how to own the room.

Special Issue The Cut magazine cover — The Cut - Special Issue

Maxwell and Clinique decor for Fashion Week Party — Clinique turned Maxwell corners into a sparkling centerpiece with a disco twist.

Clinique Make Up Bowl — Clinique Make Up Dazzling the Room

Book Your Fashion Week Moment

Whether you're launching a collection, celebrating a milestone, or creating the kind of intimate gathering that defines fashion week's most memorable moments, Maxwell is made for fashion's finest hours. Our space doesn't just host events — it creates the atmosphere where fashion week's most meaningful connections happen.

Ready to make Maxwell part of your fashion week story? Let's create something unforgettable together.

Clinique x The Cut DJ booth setup surrounded by speakers and graphic prints — A full-frequency celebration of mascara — Clinique turned the volume all the way up.

Clinique x The Cut DJ booth setup and disco ball decor — Light bounced, music echoed, lashes lifted — Maxwell thought of every detail to match the product.

A fitting detail of every look: high-gloss, high-impact, and unmistakably The Cut.

The Cut’s branded backdrop at Maxwell Social

The Cut neon sign at the Clinique event — High volume, high spirits — Clinique's celebration brought the fun.

DJ at Clinique x The Cut event with a branded booth and speaker wall — A soundtrack that matched the Clinique mascara — loud, confident, and impossible to ignore.

Cocktail tray at Maxwell, The Cut and Clinique event — Drinks in hand, cameras flashing — every corner of Maxwell buzzed.

Maxwell The Cut and Clinique — Clinique's Mascara Ready To Make You Dazzle

Guests lounging on vintage leather sofas at Maxwell Social — Every corner of Maxwell invited guests to linger and connect.

Maxwell’s textures and Clinique’s shine made the perfect frame.

The Cut x Clinique event at Maxwell Social with a perfect selfie lighting

Maddie Ziegler in a sheer black dress, posing by shelves and a turntable at the Fossil event — Maddie Ziegler brought effortless edge to the room.

Leon Bridges and Young Mazino — good company, great watches, and even better conversation.

DJ Va$htie performing at Maxwell Social for Fossil

Aissata Diallo and Crystal Suggs bringing Fossil energy to Maxwell's space.

Young Mazino at Maxwell for Fossil launch — no better match for the occasion.

Address: 135 Watts, Floor 1, New York, NY, 10013

Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park

Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

Subway lines

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Ready to join the family? We can’t wait to host you.

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MAXWELL STUDIOS

Join our events list to get first access to availability, ideas from past celebrations, and exclusive Maxwell-hosted experiences.