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Fashion Week Parties

We’ve worked with dozens of brands, helping them activate a new product, idea, or performance. Our space accommodates various activities, from concerts to fashion shows. We’ve hosted it all.
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Pink-lit walls for the Clinique x The Cut event
Pink-lit walls for the Clinique x The Cut event

When Fashion Week hits New York, Maxwell becomes a second skin for brands, editors, and personalities who don’t just want a space — they want a backdrop that carries style without forcing it.

We’ve hosted standout moments like The Cut x Clinique launch, which transformed our Grand Room into a mirror-bright celebration of Clinique’s High-Fi Mascara, complete with a branded DJ booth, reflective installations, and every detail photoready. Think: custom touch-up stations, disco lighting, and drinks flowing alongside the cameras.

Or take Tommy Hilfiger x SZA’s brunch, where the energy filled every room — from velvet armchairs to red bookshelves. GloRilla, Quavo, Coi Leray, Karrueche Tran, and Jasmine Tookes mingled across our brownstone spaces. Guests didn’t just pose for the camera — they lingered in conversation, laughed over brunch, and settled into the space like it was designed for the moment (because it was).

Then there was Fossil’s launch — with DJ Va$htie spinning from our custom setup, and Maddie Ziegler, Lucy Hale, and Young Mazino bringing their own lens to the evening. Whether framed by our built-in bookcases or caught under the glow of vintage chandeliers, every shot told the story of a space that fits the fashion world without needing to dress up for it.

Get in touch to plan a Fashion Week event that brings your aesthetic to life without compromise.

Jonathan Cohen Studio x Maxwell Social
Jonathan Cohen Studio x Maxwell Social
GloRilla poses with Tommy Hilfiger in front of a Tommy flag wall at the Maxwell Tribeca brunch
Statement looks and signature Tommy energy filled every room of the venue.
Karrueche Tran looking flawless in a velvet armchair at the Tommy Hilfiger x SZA brunch.
Karrueche Tran looking flawless in a velvet armchair at the Tommy Hilfiger x SZA brunch.
Tommy Hilfiger x SZA brunch during NYFW
Every corner brought efforless cool of Tommy Hifliger designs.
Ming Lee Simmons & Aoki Lee Simmons
Ming Lee Simmons & Aoki Lee Simmons
Coi Leray, Carlacia Grant, and Tommy Hilfiger pose in front of a navy, red, and white wall at the Tommy Hilfiger x SZA brunch
Coi Leray, Carlacia Grant, and Tommy Hilfiger striking a pose for Tommy Hilfiger x SZA brunch in signature bold styling and sharp tailoring
Two guests talk inside the library room during the Tommy Hilfiger x SZA brunch at Maxwell Tribeca
Conversations buzzed across every corner of Maxwell Tribeca.
Coi Leray, Carlacia Grant, and GloRilla pose in Tommy Hilfiger looks at the Maxwell Tribeca brunch
Coi Leray, Carlacia Grant, and GloRilla made a statement in signature Tommy looks.
Two guests posing by red bookshelves during the Tommy Hilfiger x SZA brunch at Maxwell Social.
A quiet corner turned photo moment — making the most of the library vibes.
Group of guests smiling and laughing as cameras capture the energy at the Tommy Hilfiger x SZA brunch.
The kind of chaos you want at your event — friends, cameras, and a lot of good energy.
Carlacia Grant and Madeline Cline smiling and catching up at the Tommy Hilfiger x SZA brunch.
Carlacia Grant and Madeline Cline light up the room at the Tommy Hilfiger x SZA brunch at Maxwell Social.
Yung Miami and Kenneth "Babyface" Edmonds posing at the Tommy Hilfiger x SZA brunch at Maxwell Social.
Yung Miami and Babyface making the rounds and turning heads.
Jasmine Tookes at the Tommy Hilfiger x SZA brunch at Maxwell Social, wearing a neutral-toned suit.
Jasmine Tookes kept it classic and we all loved it.
a La Anthony standing in front of a bookshelf at Maxwell Social during the Tommy Hilfiger x SZA brunch.
La La Anthony at Maxwell Tribeca
Cut x Clinique branded display with disco balls and speaker installations at Maxwell Social
The Cut x Clinique takeover transformed Maxwell’s Grand Room with high-volume energy and mirror-finish moments — just like the High-Fi Mascara they came to celebrate.
Smiling guest wearing a pink Tommy Jeans tee at the Tommy x SZA brunch at Maxwell Social.
Bright smile, brighter tee — one of many who showed up and showed out.
Guest in a Tommy Hilfiger sports bra posing at the Tommy x SZA brunch at Maxwell Social.
Strong looks, soft lighting — everyone knew exactly how to own the room.
Special Issue The Cut magazine cover
The Cut - Special Issue
Maxwell and Clinique decor for Fashion Week Party
Clinique turned Maxwell corners into a sparkling centerpiece with a disco twist.
Clinique Make Up Bowl
Clinique Make Up Dazzling the Room
Clinique x The Cut DJ booth setup surrounded by speakers and graphic prints
A full-frequency celebration of mascara — Clinique turned the volume all the way up.
Clinique x The Cut DJ booth setup and disco ball decor
Light bounced, music echoed, lashes lifted — Maxwell thought of every detail to match the product.
Shiny metallic photo backdrop with The Cut logo
A fitting detail of every look: high-gloss, high-impact, and unmistakably The Cut.
The Cut’s branded backdrop at Maxwell Social
The Cut’s branded backdrop at Maxwell Social
The Cut neon sign at the Clinique event
High volume, high spirits — Clinique's celebration brought the fun.
Lucy Hale at Fossil launch event
Lucy Hale at Fossil launch event
DJ at Clinique x The Cut event with a branded booth and speaker wall
A soundtrack that matched the Clinique mascara — loud, confident, and impossible to ignore.
Cocktail tray at Maxwell, The Cut and Clinique event
Drinks in hand, cameras flashing — every corner of Maxwell buzzed.
Maxwell The Cut and Clinique
Clinique's Mascara Ready To Make You Dazzle
Guests lounging on vintage leather sofas at Maxwell Social
Every corner of Maxwell invited guests to linger and connect.
Maxwell’s textures and Clinique’s shine made the perfect frame.
Maxwell’s textures and Clinique’s shine made the perfect frame.
The Cut x Clinique event at Maxwell Social
The Cut x Clinique event at Maxwell Social with a perfect selfie lighting
Maddie Ziegler in a sheer black dress, posing by shelves and a turntable at the Fossil event
Maddie Ziegler brought effortless edge to the room.
Leon Bridges and Young Mazino
Leon Bridges and Young Mazino — good company, great watches, and even better conversation.
DJ Va$htie performing at Maxwell Social for Fossil
DJ Va$htie performing at Maxwell Social for Fossil
Aissata Diallo and Crystal Suggs
Aissata Diallo and Crystal Suggs bringing Fossil energy to Maxwell's space.
Young Mazino at Maxwell for Fossil launch
Young Mazino at Maxwell for Fossil launch — no better match for the occasion.
GloRilla and Quavo pose in matching Tommy Hilfiger jackets at the New York Fashion Week brunch.
GloRilla and Quavo matched in head-to-toe Tommy for the occasion.
La La Anthony posing on a library ladder at the Tommy Hilfiger x SZA brunch at Maxwell Social.
Making the library her runway one shelf at a time.

Address: 135 Watts, Floor 1, New York, NY, 10013

Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park

Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

Subway lines
Subway Lines
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Ready to join the family? We can’t wait to host you.

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MAXWELL STUDIOS
Ready to join the family? We can’t wait to host you.

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