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The Cut x Clinique at Maxwell during Fashion Week

by David Litwak | 2023-09-20
Clinique x The Cut brought bold energy to Maxwell with a custom DJ booth and sparkling backdrops for Fashion Week
Clinique x The Cut brought bold energy to Maxwell with a custom DJ booth and sparkling backdrops for Fashion Week

We had the pleasure of welcoming Vox Media into our Grand and Garden Rooms for a full-buyout. Their bold vision came to life in full glossy color.

The celebration centered around Clinique’s High-Fi Mascara. Their teams came in ready to transform our space into something special and our job was to make sure nothing got in a way. Backdrops, sparkles in every corner, a custom DJ booth - Maxwell truly matched their ambition.

Every corner was picture perfect including the branded mirrors with shelves of their new product ready for a touch-up before a selfie.

Catering came in from Mary Giuliani, and the drinks were on us.

Fashion Week and Maxwell go hand in hand. Make sure to check out the rest of Fashion Week Parties hosted at Maxwell → here.

Book → here!

Clinique’s High-Fi Mascara at Maxwell featured branded product stations ready for touch-ups and selfies
Clinique’s High-Fi Mascara at Maxwell featured branded product stations ready for touch-ups and selfies
Every corner of Maxwell was customized, including branded mirrors
Every corner of Maxwell was customized, including branded mirrors
The Cut’s visuals filled Maxwell’s rooms, setting the scene for a glossy Fashion Week celebration
The Cut’s visuals filled Maxwell’s rooms, setting the scene for a glossy Fashion Week celebration
A custom DJ booth set the tone for Clinique x The Cut’s bold Fashion Week takeover at Maxwell
A custom DJ booth set the tone for Clinique x The Cut’s bold Fashion Week takeover at Maxwell
Guests lit up the metallic backdrop, one of many sparkling corners designed for picture-perfect moments
Guests lit up the metallic backdrop, one of many sparkling corners designed for picture-perfect moments
Backdrops, sparkle, and sound. Maxwell matched the ambition of Clinique x The Cut’s Fashion Week vision
Backdrops, sparkle, and sound. Maxwell matched the ambition of Clinique x The Cut’s Fashion Week vision
The Cut’s bold vision came to life with a shimmering backdrop at Maxwell
The Cut’s bold vision came to life with a shimmering backdrop at Maxwell
Branded mirrors and sparkle-filled sinks were part of the immersive customization
Branded mirrors and sparkle-filled sinks were part of the immersive customization
Maxwell buzzed with energy as guests mingled under The Cut’s glowing Fashion Week branding
Maxwell buzzed with energy as guests mingled under The Cut’s glowing Fashion Week branding
Mary Giuliani’s catering kept the night vibrant, perfectly paired with the celebration
Mary Giuliani’s catering kept the night vibrant, perfectly paired with the celebration
Clinique’s High-Fi Mascara took center stage with branded shelves
Clinique’s High-Fi Mascara took center stage with branded shelves

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Address: 135 Watts, Floor 1, New York, NY, 10013

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Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

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