Led by the incredible Sophie Pape of SProjects, the production came in with a clear aesthetic: cool, curated, and quietly confident just like Fossil. And we were here to make sure every part of that vision had space to shine - literally and metaphorically.
From the moment the shelves were stocked and the turntable started spinning, the energy shifted. DJ Va$htie lit up the room with a set that pulsed through every corner of Maxwell. Maddie Ziegler brought edge in a sheer black look.
Ruby’s handled the bites, the Fossil team handled the magic, and we made sure it all moved smoothly behind the scenes.
Free watches were given out to all that attended and a stylish hotel bellman’s cart graced our Grand Room bookcase, filled with fashionable old school luggage.
This launch brought together Lucy Hale, Maddie Ziegler, Young Mazino, Leon Bridges and many more. It was a night to remember.
Maxwell isn’t about taking over - it’s about making space. Every moment was intentional, every guest comfortable, every detail aligned. That’s how we like it.
We built Maxwell Studios to provide full service, vertically integrated creative production, built from inside the very walls where our community has been coming alive since 2021.
CREATIVE DIRECTION
CHEF COLLABORATION
AV PRODUCTION
LOGISTICS
Address: 135 Watts, Floor 1, New York, NY, 10013
Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park
Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square
Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo
Paul's Casablanca, Paul's Baby Grand, EAR Inn
The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows
