Led by the incredible Sophie Pape of SProjects, the production came in with a clear aesthetic: cool, curated, and quietly confident just like Fossil. And we were here to make sure every part of that vision had space to shine - literally and metaphorically.
From the moment the shelves were stocked and the turntable started spinning, the energy shifted. DJ Va$htie lit up the room with a set that pulsed through every corner of Maxwell. Maddie Ziegler brought edge in a sheer black look.
Ruby’s handled the bites, the Fossil team handled the magic, and we made sure it all moved smoothly behind the scenes.
Free watches were given out to all who attended, and a stylish hotel bellman’s cart graced our Grand Room bookcase, filled with fashionable old school luggage.
This launch brought together Lucy Hale, Maddie Ziegler, Young Mazino, Leon Bridges, and many more. It was a night to remember.
Maxwell isn’t about taking over - it’s about making space. Every moment was intentional, every guest comfortable, every detail aligned. That’s how we like it.
