Creativity needs soul. At Maxwell, inspiration lives in every detail of our Tribeca brownstone. Every corner reflects a commitment to connection and creative expression. This foundation makes the space a natural fit for production teams looking for a distinctive environments that elevate their visual storytelling.

Our rooms have hosted diverse projects from editorial shoots to full-scale film scenes. Each one discovers its unique voice here because the setting feels genuine rather than constructed. The textures, surfaces, and architectural details add visual depth to every shot.

A Setting That Shapes Itself Around Your Concept

Maxwell’s design blends flexibility with atmosphere. The Grand Room, with its soaring ceilings and sculptural lighting, lends cinematic scale to fashion shoots or dramatic scenes. The Garden Room captures a softer mood filled with natural light and delicate detail, perfect for portraits or lifestyle moments.

For outdoor sequences, our private patio delivers an open-air backdrop with European charm, while the kitchens, complete with JennAir appliances and Ruffoni copper cookware provide an authentic setting for culinary shoots. Every corner feels production-ready from the moment you arrive.

A Setting Rich with Story

Our home carries New York’s architectural legacy into every frame. Exposed brick, original beams, and elegant finishes create visual texture that modern studios can’t replicate. Even our hidden library door, disguised within a bookshelf, adds an element of intrigue, offering directors a distinctive detail that feels cinematic on camera.

Built to Embrace Daylight

Daylight is one of Maxwell’s greatest assets. Large, symmetrically aligned windows fill the interiors with balanced, warm illumination. Custom Gracie wallpaper and soft textiles gently reflect light, reducing reliance on artificial lighting setups. As a result, our space glows naturally and makes it perfectly suited for film, fashion, or content shoots.

Privacy You Can Count On

For productions involving high-profile talent, discretion is essential. Maxwell provides exclusive access to booked areas for a calm & uninterrupted execution. Our staff manages logistics behind the scenes so that your crew can focus fully on the creative process.

This commitment to privacy has made us a trusted partner for major clients, including CAA, The New York Times, Spotify, and Tommy Hilfiger.

A Trusted Production Partner

Since opening in 2023, Maxwell has hosted an impressive range of productions from Anna Wintour’s collaboration with Jonathan Cohen to Matt Damon’s project with Elevate. Our full-service production support offers advanced AV, direction, and staffing when needed.

We’ve also served as the backdrop for unique campaigns like Midnight Munchies and Via Carota Cocktails’ Summer Fridays.

Bring Your Vision Home

Maxwell provides a complete creative infrastructure designed for visual storytellers. Whether you’re capturing stills, motion, or branded content, our home adapts to your vision and amplifies it with character, light, and warmth.

Bring your crew, your camera, and your ideas — we’ll take care of the rest. Book a tour now!