Maxwell Social
When Fashion Week hits New York, Maxwell becomes a second skin for brands, editors, and personalities who want a backdrop that carries style without forcing it.
We’ve worked with dozens of brands, helping them activate a new product, idea, or performance. Our space accommodates various activities, from concerts to fashion shows.
We’ve hosted standout moments like The Cut x Clinique launch, which transformed our Grand Room into a mirror-bright celebration of Clinique’s High-Fi Mascara, complete with a branded DJ booth and every detail photoready.
Or take Tommy Hilfiger x SZA’s brunch, where the energy filled every room. GloRilla, Quavo, Coi Leray, Karrueche Tran, and Jasmine Tookes mingled across our brownstone spaces.
Then there was Fossil’s launch with DJ Va$htie spinning from our custom setup, and Maddie Ziegler, Lucy Hale, and Young Mazino bringing their own lens to the evening. Whether framed by our built-in bookcases or caught under the glow of vintage chandeliers, every shot told the story of a space that fits the fashion world without needing to dress up for it.
Maxwell works best when it becomes a canvas for other creatives to paint on. Le Alfré brought the vision, we brought the space, and together we created something neither could achieve alone.
We host the kind of night that reminds you the best fashion moments happen where community and creativity collide rather than on traditional runways.
Book a tour of Maxwell to explore the space where New York’s most unforgettable fashion moments come to life.