Le Alfre Takes Over Maxwell for Fashion Week

by David Litwak | 2025-08-10
Le Alfré’s graphic tees on display alongside their signature menswear pieces
Le Alfré’s graphic tees on display alongside their signature menswear pieces

When Le Alfre wanted to showcase their latest collection during Fashion Week, they turned our house into their runway. The kind of collaboration that happens when emerging Soho fashion meets Maxwell's creative community.

Brandon Snower is a 25-year-old entrepreneur and the founder of New York's next classic, fun & innovative modern menswear brand and club, Le Alfré.

The pop-up transformed our spaces into something between a showroom and a party. Members of both the Le Alfre and Maxwell communities mingled, tried on pieces, and discovered what happens when fashion becomes interactive rather than just observational.

Le Alfré brought its signature mix of cool, high‑quality menswear—from Blue Contrast Collar Oxford Shirt to limited‑edition pique polos, linen shirts, and 'Le Rugby' Classique White Rugby Shirt, and graphic tees, turning the experience into a style playground rather than a sales floor.

Rather than a fashion show, it was fashion as a conversation starter. The kind of night where you leave with new friends and maybe a new favorite piece, where the clothes become part of the story rather than just the reason for gathering.

The evening proved what we've always known: Maxwell works best when it becomes a canvas for other creatives to paint on. Le Alfre brought the vision, we brought the space, and together we created something neither could achieve alone.

The kind of night that reminds you the best fashion moments don't happen on traditional runways — they happen where community and creativity collide.

Guests sharing a moment of joy on the dance floor
Guests sharing a moment of joy on the dance floor
DJ setting the tone for the night with a mix that kept the energy high
DJ setting the tone for the night with a mix that kept the energy high
Conversations filling the space with a mix of laughter and style talk
Conversations filling the space with a mix of laughter and style talk
A celebratory toast bringing guests together in the middle of the room
A celebratory toast bringing guests together in the middle of the room

Need help producing your event?

We built Maxwell Studios to provide full service, vertically integrated creative production, built from inside the very walls where our community has been coming alive since 2021.

CREATIVE DIRECTION

CHEF COLLABORATION

AV PRODUCTION

LOGISTICS

Address: 135 Watts, Floor 1, New York, NY, 10013

Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park

Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

Ready to join the family? We can’t wait to host you.

Ready to join the family? We can’t wait to host you.

Join our events list to get first access to availability, ideas from past celebrations, and exclusive Maxwell-hosted experiences.