When Le Alfre wanted to showcase their latest collection during Fashion Week, they turned our house into their runway. The kind of collaboration that happens when emerging Soho fashion meets Maxwell's creative community.
Brandon Snower is a 25-year-old entrepreneur and the founder of New York's next classic, fun & innovative modern menswear brand and club, Le Alfré.
The pop-up transformed our spaces into something between a showroom and a party. Members of both the Le Alfre and Maxwell communities mingled, tried on pieces, and discovered what happens when fashion becomes interactive rather than just observational.
Le Alfré brought its signature mix of cool, high‑quality menswear—from Blue Contrast Collar Oxford Shirt to limited‑edition pique polos, linen shirts, and 'Le Rugby' Classique White Rugby Shirt, and graphic tees, turning the experience into a style playground rather than a sales floor.
Rather than a fashion show, it was fashion as a conversation starter. The kind of night where you leave with new friends and maybe a new favorite piece, where the clothes become part of the story rather than just the reason for gathering.
The evening proved what we've always known: Maxwell works best when it becomes a canvas for other creatives to paint on. Le Alfre brought the vision, we brought the space, and together we created something neither could achieve alone.
The kind of night that reminds you the best fashion moments don't happen on traditional runways — they happen where community and creativity collide.