Maxwell is the perfect spot for photo shoots, movies, or content activation. Each room and corner provides a new angle, vibe, and look, and with our in-house production equipment as part of MAXWELL STUDIO, we can even keep it in-house!

Where Every Frame Tells a Story

Maxwell isn't just a location—it's a collaborator in your creative vision. Our historic Tribeca brownstone offers 8,000 square feet of diverse backdrops, from British maximalism to old-world charm, all woven together by hand-painted wallpaper and custom furnishings that photograph beautifully under any lighting condition.

Full service, vertically integrated creative production house, built inside the very walls where our community has been coming alive since 2023. Maxwell Studio transforms our spaces into a complete production ecosystem where location meets capability.

A Location Scout's Dream

Every room at Maxwell offers something different. The Grand Room, with its soaring ceilings and vintage lighting, creates dramatic shadows and natural depth that cinematographers love. The Garden Room bathes subjects in golden hour light that changes throughout the day, perfect for those magic hour shots that make campaigns unforgettable.

Our Explorers Room, with its hand-painted Galapagos wallpaper and hot air balloon basket bar, provides whimsical backdrops that work for everything from lifestyle shoots to brand storytelling. And our two-floor library? It's where intellectual elegance meets visual poetry.

Maxwell Studio: Production Meets Location

What sets Maxwell apart is Maxwell Studio—our in-house production capabilities that eliminate the complexity of coordinating multiple vendors. From initial concept to final delivery, everything happens within our walls. This isn't just about having equipment; it's about having a team that understands how our spaces work with light, sound, and movement.

Since our opening in April of 2023, we've hosted numerous high-profile productions, including a Chanel Photoshoot, events for Tommy Hilfiger, The New York Times, Netflix, and Anna Wintour with Jonathan Cohen. Each production has added to our understanding of how to make Maxwell work for creators.

Built for Every Type of Creative Vision

Fashion shoots find their perfect home in Maxwell's sophisticated interiors. Our custom upholstered furniture provides textural interest, while our brass finishes from Armac Martin catch light beautifully. The juxtaposition of industrial architecture with refined details creates the kind of visual tension that makes fashion imagery compelling.

Content creators and influencers discover that Maxwell's authentic atmosphere translates beautifully on camera. There's no need to dress up a sterile studio space—Maxwell's lived-in luxury provides instant credibility and warmth that audiences connect with.

The Technical Side That Actually Works

Maxwell's integrated AV infrastructure means clean power distribution, controlled lighting systems, and acoustics designed for both live events and recording. Our team understands the technical requirements of modern production while maintaining the aesthetic integrity that makes Maxwell special.

We've learned that the best shoots happen when location and production support seamlessly blend. Maxwell Studio provides grip equipment, lighting options, and technical support that adapts to your specific needs, whether you're shooting stills, video content, or multi-camera productions.

More Than Just Pretty Spaces

What makes Maxwell exceptional for photo and film shoots isn't just our visual appeal—it's our understanding of how creative work actually happens. Our fully equipped kitchens become craft services headquarters. Our multiple spaces allow for simultaneous setups, wardrobe changes, and client presentations.

Our community of members often becomes part of the creative process. Maxwell's social energy can transform a standard shoot into something more dynamic, more authentic, more alive. When you need real people in real conversations, Maxwell delivers.

Reach out if you are a location scout looking for your next spot, an influencer looking to do a shoot, or a fashion brand looking for a classy location to shoot your latest collection.


Address: 135 Watts, Floor 1, New York, NY, 10013

Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park

Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

Ready to join the family? We can’t wait to host you.

Ready to join the family? We can’t wait to host you.

Join our events list to get first access to availability, ideas from past celebrations, and exclusive Maxwell-hosted experiences.