ShimmerNYC

by David Litwak | 2025-07-26

ShimmerNYC is a premier event planning and production company based in New York City, specializing in weddings, mitzvahs, and corporate events. Founded in 2012, the company is dedicated to making every celebration a shining success.

At ShimmerNYC, events are designed with a blend of dedication, creativity, inspiration, and a dash of shine. Known for exceptional planning and flawless execution, the team provides full-service event production, guiding clients from concept to completion with personalized care and precision. Whether you’re starting from scratch, short on time, or already have a vision in mind, ShimmerNYC’s expert planners are there to handle every detail, allowing you to simply enjoy your celebration.

The company produces a wide range of events both in New York and beyond, including corporate gatherings, weddings, mitzvahs, milestone celebrations, fundraisers, and holiday parties. Each event, whether intimate or grand, is thoughtfully tailored to reflect the client’s vision while delivering an elevated, memorable experience.

ShimmerNYC was founded by Nancy Hoehler, who transitioned from a successful 25-year career on Wall Street to follow her passion for event design and production. With an MBA, a keen eye for detail, and exceptional project management skills, Nancy combines business acumen with creativity to ensure that every event is executed with professionalism and style.

Since its founding, ShimmerNYC has earned a reputation for crafting events that sparkle with personality, precision, and heart, each one a reflection of the people and stories behind it.

Visit ShimmerNYC’s website to explore their portfolio of beautifully produced celebrations.

Need help producing your event?

We built Maxwell Studios to provide full service, vertically integrated creative production, built from inside the very walls where our community has been coming alive since 2021.

CREATIVE DIRECTION

CHEF COLLABORATION

AV PRODUCTION

LOGISTICS

Address: 135 Watts, Floor 1, New York, NY, 10013

Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park

Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

Ready to join the family? We can’t wait to host you.

Ready to join the family? We can’t wait to host you.

Join our events list to get first access to availability, ideas from past celebrations, and exclusive Maxwell-hosted experiences.