Shimmer NYC

by David Litwak | 2025-07-26

ShimmerNYC: Events That Radiate

Founded in 2012 by Nancy Hoehler—whose Wall Street and MBA background inform every decision—ShimmerNYC crafts events with polish, rhythm, and a flash of spirit. Based in New York City, this boutique team has produced hundreds of social and corporate gatherings, from luxe weddings and milestone birthday parties to immersive mitzvahs and holiday galas. Their commitment is simple: bring creativity, precision, and personal attention to each event so clients can truly host and enjoy.

A Portfolio United by Personal Touch

While ShimmerNYC doesn’t publicly list celebrity clients, their portfolio reflects vibrant private parties and brand activations throughout NYC. Featured on portals like PartySlate, they’ve designed imaginative mitzvahs, corporate events, product launches, anniversary dinners, and rooftop cocktail hours—all marked by bold aesthetics and emotional resonance. Their review pages highlight clients who trust them for both lavish vision and flawless delivery.

Why Their Work Shimmers

Nancy’s leadership—combining a fashion-forward eye with logistical mastery—means each event looks effortless but moves seamlessly. From color palette and custom décor to lighting, staff choreography, and timeline flow, every detail reflects intentional design. Clients consistently praise ShimmerNYC’s “shop-floor precision married to boutique touch,” where nothing is generic and everything feels carefully curated.

Signature Atmosphere: Thoughtful and Bold

Nancy has said, “events should be unforgettable… with your vision and wishes in mind,” and she delivers on that promise. Whether it’s an urban anniversary party or a multi-day rooftop celebration in the Hamptons, ShimmerNYC balances scale with intimacy. Music, seating, cuisine, and branding support the narrative—not overshadow it. Guests are invited in, not overwhelmed.

Invisible Choreography, Indelible Impressions

Behind-the-scenes, the true art lies in setting the tone without interruption. From vendor coordination and coat check flow to lighting transitions and emergency contingencies, ShimmerNYC handles it all. Clients say the experience feels seamless, calm—even joyful—because the logistics never scream for attention.

Visit their website to see how they bring moments to life with artistry, attention, and a true shine.

Need help producing your event?

We built Maxwell Studios to provide full service, vertically integrated creative production, built from inside the very walls where our community has been coming alive since 2021.

CREATIVE DIRECTION

CHEF COLLABORATION

AV PRODUCTION

LOGISTICS

Address: 135 Watts, Floor 1, New York, NY, 10013

Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park

Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

Ready to join the family? We can’t wait to host you.

Ready to join the family? We can’t wait to host you.

Join our events list to get first access to availability, ideas from past celebrations, and exclusive Maxwell-hosted experiences.