Super Bowl at Maxwell

by David Litwak | 2025-08-09
A toast between plays, where the Library’s shelves create the perfect backdrop for game-day camaraderie.
A toast between plays, where the Library’s shelves create the perfect backdrop for game-day camaraderie.

Some nights at Maxwell are made for intimate dinners and whispered conversations. Super Bowl Sunday is not one of those nights.

Two Super Bowls ago, we knew we had to do something special.

We turned every corner of our house into the ultimate viewing experience. The kind of setup that makes you forget you're watching from a Tribeca brownstone and not from the stadium itself.

Our Garden Room became command central — a 15-foot screen and projector anchoring the space while members and their friends sank into plush leather couches and velvet armchairs. The perfect blend of Maxwell's refined comfort and game-day energy.

Super Bowl Squares kept the competitive spirit alive throughout the night. With Kansas City facing off against the 49ers, the classic betting game turned every play into a reason to cheer—no matter which team you were rooting for.

Members and their friends came decked out in their team's gear — the house filled with jerseys, face paint, and the kind of passionate loyalty that only comes out for the big game.

Our private chef handled what matters most: wings, fries, and burgers for everyone. The classics, done right. Beer flowed, the game played on, and Maxwell became exactly what it's meant to be — a second home where friends gather for life's big moments.

The kind of night that reminds you the best Super Bowl parties aren't about the biggest screens or the fanciest food. They're about having the right people in the right place, cheering together.

Loyalty stitched into jersey and written on face, the final minutes turning the room into one voice.
Loyalty stitched into jersey and written on face, the final minutes turning the room into one voice.
The game is as much about conversation as it is about the perfect shot
The game is as much about conversation as it is about the perfect shot
Footballs lit in a warm golden glow, adding a playful, game-day twist to Maxwell’s classic interiors
Footballs lit in a warm golden glow, adding a playful, game-day twist to Maxwell’s classic interiors
Soft light, rich wood paneling, and the big screen ready for kickoff. A quiet moment that wouldn’t last long
Soft light, rich wood paneling, and the big screen ready for kickoff. A quiet moment that wouldn’t last long
A curated rack of bold colors blend casual comfort with Maxwell’s signature style
A curated rack of bold colors blend casual comfort with Maxwell’s signature style
Maxwell’s Grand Room on game day, where the cinematic screen and a golden glow set the stage for an unforgettable viewing experience
Maxwell’s Grand Room on game day, where the cinematic screen and a golden glow set the stage for an unforgettable viewing experience

Need help producing your event?

We built Maxwell Studios to provide full service, vertically integrated creative production, built from inside the very walls where our community has been coming alive since 2021.

CREATIVE DIRECTION

CHEF COLLABORATION

AV PRODUCTION

LOGISTICS

Address: 135 Watts, Floor 1, New York, NY, 10013

Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park

Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

Ready to join the family? We can’t wait to host you.

Ready to join the family? We can’t wait to host you.

Join our events list to get first access to availability, ideas from past celebrations, and exclusive Maxwell-hosted experiences.