FIRST is a global brand experience agency that connects people to the world’s top brands through creative, connected, and insight-driven events. With offices in New York, Los Angeles, London, Dublin, and Singapore, FIRST operates across four continents, bringing together over 800 experts in strategy, design, production, and experiential marketing.
The agency’s mission is to tell stories that build emotional connections between brands and audiences — whether through full-service event production or by embedding specialist talent into client teams. Every experience is shaped by insight, intelligence, and innovation, ensuring that each project inspires action and strengthens brand impact.
For more than a decade, FIRST has produced award-winning global campaigns and live experiences that define how brands engage their audiences.
One of the agency’s standout collaborations was with Google on The Neu Project Launch, a groundbreaking initiative promoting inclusivity for neurodivergent communities. FIRST was brought on to bring the project’s mission to life through a heartfelt, inclusive video that introduced the initiative at IMEX 2022. Their team directed and produced a visually engaging and emotionally grounded film that amplified the personal stories of neurodivergent individuals involved in the project. Every production choice — from clear, accessible captions to subtle audio cues and sensory-conscious design — was made to ensure comfort and inclusion. The result was a piece that not only resonated across the events industry but also positioned Google as a leader in accessible event design. The campaign saw more than 8,500 website visits in its first month, inspired over 100 new industry partnerships, and earned Best DEI Initiative at the 2023 Micebook Awards, reinforcing FIRST’s role in creating work that drives real-world impact.
Another major success was the Netflix ‘The Witcher’ launch in the Philippines, where FIRST was tasked with building national excitement for the fantasy series within an incredibly tight four-week timeline. The agency delivered a large-scale brand experience that turned the Ayala Malls Manila Bay into a cinematic world inspired by The Witcher. Using immersive design, experiential storytelling, and high-impact media integration, FIRST crafted a red carpet spectacle featuring live sword-fighting performances, atmospheric lighting, and cosplay appearances — all centered around star Henry Cavill’s presence. The event sparked massive fan engagement, with thousands camping overnight for a glimpse of the actor. Social media exploded with #TheWitcherManila trending across platforms, and the series shot to #1 in both the UK and the Philippines upon release. With 130+ global media stories and over 250,000 video views, FIRST demonstrated how experiential creativity can drive both cultural buzz and streaming performance.
Visit their website to see how the agency helps brands craft meaningful, connected experiences across the globe.
