A Global Storyteller with Scale and Soul

FIRST is a global brand‑experience agency founded in 1996 (originally known as First Protocol) and now headquartered in New York, with hubs in Los Angeles, London, Dublin, and Singapore. With over 800 team members operating across 12 countries, the agency blends content, creative, digital technology, production, and insights into live, virtual, and hybrid experiences that feel purposeful and unmistakably human.

Events That Feel Strategic, Not Staged

FIRST’s roster reads like a who’s who of modern institutions: they’ve crafted immersive launches for Netflix’s The Witcher, curated investor events for Carlyle Group, led Google’s Neu Project launch, and orchestrated Shopify Unite roadshows. Whether hosting the Indeed FutureWorks conference or the Netflix Witcher launch, each experience is conceived with narrative intelligence, audience-first design, and brand coherence in mind.

Awards That Affirm Their Ambition

In the past several years, FIRST has been repeatedly honored across the experiential space. They’ve earned titles like Global Agency of the Year from C&IT and Campaign, Top Agency of the Year 2024 from EventMarketer, and ranked among Chief Marketer’s Top 200 Marketing Agencies in 2022, 2023, and 2024. Their Sibos Amsterdam activation captured Best Thought Leadership Event and Best B2B Event at Eventex, while the Shopify Unite roadshow won Best Roadshow in 2023.

What Makes FIRST Feel Different

FIRST doesn’t just deliver events—they uncover the pulse of a brand and amplify it through every channel. Their approach is equal parts creative vision and logistical mastery. As one global head of events put it, they “consistently exceeded expectations” over 15 years of collaboration, trusted to manage everything from venue sourcing to sponsor activation and hybrid streaming with equal finesse.

The Invisible Choreography Behind the Scenes

Whether it’s managing a roadshow across continents, designing experiential content, or enabling investor summits, FIRST excels in what attendees don’t see: precise timing, seamless team coordination, tech that never glitches, and intuitive back-of-house decisions. From lighting cues to agenda logistics, every detail is mapped, and every moment feels meaningful.

A Philosophy That Marries Creativity and Insight

In 2021, the agency reinvented itself and rebranded simply as FIRST, to reflect its evolution from a traditional events company into a digital-first, data-informed creative partner. Today, they embed specialists within client teams to deliver ongoing impact—not just one-off shows. Their offering now spans brand storytelling, production, technology integration, and analytics-driven optimization—all under one roof.

Visit their website to see how FIRST crafts large-scale narrative experiences that feel tailored to the moment and tethered to purpose.