Premini Events: Creative Direction Rooted in Love
Founded by Elizabeth Priya Kumar in 2010, Premini Events began with a name that means “a little love”—a fusion of her siblings’ names—and grew into an award-winning creative agency based in New York and Los Angeles. It’s known for transforming South Asian weddings into immersive, emotionally rich experiences, blending modern luxury with electrifying energy and heartfelt hospitality. Priya leads each project with both design vision and a calming hand, making planning feel like collaboration, not transaction.
Celebrations That Feel Full of Life
Though many clients aren’t publicly named, Premini’s impact is visible through glowing reviews and real wedding feedback. Couples describe four-day wedding weekends—from NYC to Punta Cana, from LA to Mexico—as “travel-worthy, customized experiences” powered by creativity and precision. Guests rave about decor, entertainment, vendor selection, and seamless coordination—even across time zones and continents.
Press Recognition That Reflects Trust
Premini Events has been featured in Vogue, The New York Times, Harper’s Bazaar, Refinery29, Brides Magazine, Town & Country, and Business Insider. Priya won the WIPA Wedding Planner of the Year Award in 2019 and frequently appears as a speaker and expert across international hospitality committees.
What Makes Them Distinctive: "Vibe Creator"
Priya is often described as an Experiential Creative Director, not just a planner. Her team designs every experience around the couple’s authentic story, balancing big visuals with inclusive logistics. They’re known for inventive touches: sourcing coconuts for a tropical wedding, sequencing events so guests never wait, or FaceTiming a bride into the baraat procession on Fifth Avenue. Their flexibility under pressure—and refusal to cut corners—is legendary.
The Invisible Architecture Behind the Experience
What makes Premini Events memorable isn’t just the visuals—it’s how hosts and guests feel. Attention to timing, pace, hydration, vendor handovers, and personal touches like fixing a broken shoe or delivering an emergency food item is built into their choreography. Couples consistently say they felt supported, guided, and able to truly enjoy—which is the sign of a team operating in tune with emotional intelligence.
Visit their website to see how Priya and her team turn love stories into celebrations that pulse with heart, detail, and unforgettable energy.
