Magnolia Bakery is a world-famous bakery in New York City, first opening its doors in 1996 on a quaint corner in the West Village. From the moment its cakes, cookies, pies, and puddings began wafting their sweet aromas down the cobblestone streets, Magnolia became a destination for both locals and tourists.

The bakery shot to global fame in 2000 after appearing on Sex and the City, sparking the worldwide “cupcake craze.” Its Red Velvet Cupcakes became iconic, while the Banana Pudding grew into a cult favorite, with lines of eager guests wrapping around the block.

As Magnolia’s popularity soared, the brand expanded beyond New York, opening additional locations and, in 2010, its first international bakery in The Dubai Mall, launching its global franchising program. The bakery also began shipping its signature products nationwide, starting with cupcakes in 2011 and later its beloved Banana Pudding in 2017. Seasonal flavors and nationwide shipping have allowed fans everywhere to enjoy the classic desserts once only available in New York.

Magnolia Bakery has continued to evolve, refreshing its brand identity in 2022 for the first time in 25 years, and expanding into consumer packaged goods with the 2023 launch of Banana Pudding Cookies in grocery stores nationwide. In 2024, it introduced Frozen-to-Thaw Banana Pudding in multiple flavors, available through delivery platforms and even airline service.

Through all its growth, Magnolia has remained true to its core philosophy: make today sweeter than yesterday. With a commitment to fresh, handmade American classics, a dollop of buttercream, and a spirit of joy, Magnolia Bakery continues to help people celebrate life’s sweetest moments around the world.