When Wimbledon fever hit New York, Maxwell partnered with Racquet Magazine to bring Centre Court to our Tribeca home. The kind of collaboration that proves the best sporting events are more than what happens on screen, they're what happens where the community gathers to celebrate them.
We transformed our entire space into Tennis Central — tennis balls scattered throughout, nets draped strategically, ping pong tables ready for action. The kind of immersive experience that makes you feel like you're part of the tournament.
Athletes, influencers, and celebrities mingled in spaces designed to blur the line between spectator and participant. Zac Farro kept the energy flowing between matches and conversations.
Maxwell has built a reputation for hosting athletic events that go beyond the game itself. From Manchester City celebrations to Chase Travel's US Open activation, from Club World Cup gatherings to tennis parties that feel like you're courtside at the All England Club.
We created the kind of atmosphere where sport becomes the backdrop for the connections that matter. Racquet Magazine brought the expertise, we brought the space, and together we created something neither traditional viewing party nor typical magazine event could achieve alone.
The kind of night that proves the best sporting moments happen when you're surrounded by people who love the game as much as you do.