Chef Pierce Abernathy is a New York–based cook, model, and digital creator known for his calm, visually rich approach to food. Originally from Louisville, Kentucky, he studied film at Boston University before working in media at Vice and BuzzFeed, where he produced cooking videos during the “Tasty” era.

In 2020, Abernathy began posting his own short cooking clips from home—quiet, sensory pieces that focus on fresh ingredients and simple technique. His style quickly stood out online, earning him more than 570k+ Instagram followers and millions of TikTok likes.

Abernathy’s cooking is minimalist and ingredient-driven—think couscous salad, labneh dips, and seasonal vegetables—with an emphasis on sustainability and connection. He’s also a founding member of Aerthship, a collective that supports community food initiatives, and runs a Substack newsletter called “Don’t Skip the Dip!”

Beyond the kitchen, he has modeled for Gucci, Helmut Lang, and Ralph Lauren, and has collaborated with brands like Highsnobiety and Vogue. His work blurs the line between food, art, and lifestyle, making him one of today’s most distinctive modern chefs.

Follow him on Instagram to know his journey.