Some chefs build restaurants. JJ Johnson builds movements.
Chef JJ Johnson developed a passion for culinary at the tender age of seven. While growing up between New York City and the Poconos, PA, he quickly became inspired by the flavors and cultures of his diverse upbringing. That early spark ignited something bigger than a career — it created a culinary philosophy that would reshape how we think about American dining.
Chef JJ's culinary philosophy centers on showcasing the diversity and richness of the African diaspora while also challenging traditional cuisines. This isn't just fusion for fusion's sake — it's cultural storytelling through food. Recognized by Eater as one of the New Guard of Power in NYC Dining, JJ has earned his place through substance, not just style.
The accolades tell the story. His work has earned him numerous accolades, including a James Beard Foundation Award for the best American cookbook for Between Harlem and Heaven. He has also been featured on multiple television shows, including Food Network's Chopped, Netflix's Street Food, and Selena+ Chef on HBO Max. But these aren't just career milestones — they're platforms for a larger mission.
Fieldtrip, his quick-casual rice bowl shop, highlights the future of food. JJ believes some of the most dynamic cultures are linked to rice, and with America being a diverse nation, we all grew up within a "rice culture." It's this understanding of food as universal connector that sets him apart from chefs who simply cook.
What makes JJ different isn't just his technique — it's his purpose. Today, he is a community champion. His passion for food justice and equity drives him to raise awareness within the food industry, using his platform to create change. Johnson strongly advocates for sustainability, working with local farmers and producers to source the freshest ingredients for his dishes.
JJ continues to push boundaries in the culinary world, with plans to develop more restaurants that celebrate and share the vibrant flavors and cultures of Africa and the Caribbean. Through his hospitality group- Ingrained HospitalityConcepts, LLC, he's building an empire with intention.
At Maxwell, where we believe in the power of shared meals to build community, JJ's approach resonates deeply. He doesn't just serve food — he serves connection, culture, and consciousness on every plate.
Through JJ's expertise, he continues to unite communities and show the world that rice isn't just a staple; it is the backbone of culture.
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