Chef Ayuni - Neil Strauss

by David Litwak | 2025-07-20

Chef Neil Strauber is the creative mind behind Ayuni, a communal dining concept built on connection, spontaneity, and shared experience.

Originally from Israel, Neil’s relationship with cooking began at just 11 years old, when he spent time in the country’s top kitchens, including Toto, Herbert Samuel, and Catit, thanks to his stepfather’s work in fine dining. What started as curiosity grew into a lifelong pursuit, shaped by the fast-paced rhythm and energy of professional kitchens.

After moving to the U.S. to play college soccer, Neil’s passion for food evolved into something deeper. What began as casual dinners for friends turned into Ayuni, a dining experience that removes formality and replaces it with community. Meals are served directly on the table, inviting guests to interact, move around, and engage with each other freely, an approach that has made Ayuni a standout in experiential dining.

Neil served as head chef at Creatures, a restaurant at the former Selina Hotel in Chelsea, before taking Ayuni global. His culinary journey has included pop-ups and collaborations in Mexico City, the Basque Country, Ibiza, Israel, and the Miami Soho House, with each location adding new layers of flavor and inspiration.

A pivotal moment in Neil’s career was his time at the Basque Culinary Center, one of the world’s leading culinary schools. There, he deepened his understanding of simplicity and precision values that now define his cooking style. His experience in San Sebastián and Biarritz reinforced his belief that true sophistication lies in restraint: simple food, exceptional ingredients, and genuine hospitality.

At Maxwell Social, Neil has hosted multiple large-scale Ayuni activations (including one with 100 guests at a single communal table). His approach has become a signature of authentic, unpretentious connection.

Read our full interview with Chef Neil, and follow him on Instagram to keep up with his journey.

Need help producing your event?

We built Maxwell Studios to provide full service, vertically integrated creative production, built from inside the very walls where our community has been coming alive since 2021.

CREATIVE DIRECTION

CHEF COLLABORATION

AV PRODUCTION

LOGISTICS

Address: 135 Watts, Floor 1, New York, NY, 10013

Walkable TO Westside Highway, One World Trade Center 9/11 Memorial, Duane Park, Battery Park

Nearby Neighborhoods

Tribeca, Financial District, SoHo, West Village, Greenwich Village, Nolita, Hudson Square

HOTELS NEARBY

Foquets, Greenwich Hotel, Arlo Soho, The Roxy, Soho Grand, The Frederick Hotel, Warren St Hotel, The Dominick, Hotel Hugo

LATE NIGHT spots nearby

Paul's Casablanca, Paul's Baby Grand, EAR Inn

Dinner spots nearby

The Odeon, Locanda Verde, Forgione, l'abeille, Wolfgang's Steakhouse, Yves, Mr Chows

Ready to join the family? We can’t wait to host you.

Ready to join the family? We can’t wait to host you.

Join our events list to get first access to availability, ideas from past celebrations, and exclusive Maxwell-hosted experiences.