Bryan Johnson Brings the Blueprint to Maxwell

by David Litwak | 2025-08-10
A moment of shared discovery as the recipe comes to life
A moment of shared discovery as the recipe comes to life

When Bryan Johnson wanted to share his longevity obsession with New York, he found his way to our house. The kind of conversation that only happens when Silicon Valley's most disciplined meets Maxwell's most curious.

He started Braintree (which he sold to PayPal) and came up with the Blueprint method — a daily routine that tracks nutrition, exercise, and sleep.

Now, he’s built a whole following around the idea that aging doesn’t have to be inevitable. Johnson has turned aging into a science project, using his millions from founding Braintree to hack his way to a younger biological age.

His Blueprint method is a lifestyle that's captured Silicon Valley's imagination and sparked conversations about what it means to optimize human performance.

Bryan Johnson has also undergone the “world's first multigenerational plasma exchange” with his 17-year-old son and 70-year-old father as a way to reverse his biological age.



Two voices, one conversation. The stage is set for an evening of ideas and experimentation
Two voices, one conversation. The stage is set for an evening of ideas and experimentation
Bryan Johnson in deep conversation with guests, sharing why his mission
Bryan Johnson in deep conversation with guests, sharing why his mission
Curiosity and conversation over a bowl of Blueprint
Curiosity and conversation over a bowl of Blueprint
Bowls of nuts, seeds, and spices lined up like a lab bench, ready for Blueprint experimentation
Bowls of nuts, seeds, and spices lined up like a lab bench, ready for Blueprint experimentation

The evening unfolded in two parts, the way all great Maxwell nights do. First, a cooking challenge that turned our kitchens into laboratories. Teams worked to recreate one of Johnson's Blueprint recipes, his iconic “nutty pudding,” then had to guess the ingredients based on taste alone. The kind of interactive experience that makes learning feel like playing.

Next was a fireside chat where Johnson shared his philosophy, namely “Don’t Die” – science is close enough to achieving immortality that it’s our responsibility to just “Don’t Die.” He elaborated on his sleep schedule (he gets a lot of it), his eating habits (they’re very disciplined), how he doesn’t drink at all, and how he is bringing his message of health and longevity to the masses.

Longevity hacking was not the only part of the story; the real story was about what happens when you bring unconventional thinking into a space designed for unconventional conversations. Johnson's strict discipline met Maxwell's relaxed sophistication, creating something neither could achieve alone.

The kind of night that proves the best ideas do more than get discussed at Maxwell, they are lived.

Guests proudly present their creation, nutritional science turned into a team challenge
Guests proudly present their creation, nutritional science turned into a team challenge
Bryan Johnson’s Don’t Die stacked and ready for curious minds to take home
Bryan Johnson’s Don’t Die stacked and ready for curious minds to take home

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