Maxwell has long been a fan of Blake Lively’s drinks brands. We stock Betty Buzz, her sparkling soda, across our bars — so when the opportunity came to host the launch of her new vodka iced tea brand, Betty Booze, we were thrilled to partner.
The Garden Room proved to be the perfect fit.
The vibrant yellows and reds of the Betty Booze cans popped against our lush green chinoiserie wallpaper and brass ornamentation, creating a scene that felt refined.
To bring the brand to life, Betty Booze rolled in an iced tea cart for guests, while floral arrangements from Starbright Floral Design added an extra layer of summer brightness.
Meanwhile, Blake herself took to the Grand Kitchen to film a playful spot with Liev Schreiber, showcasing how smoothly Maxwell’s versatile spaces can flex from party to production studio.
That evening, Maxwell offered a home where culture, creativity, and community come together, and where brands like Betty Booze feel instantly at home.
