Brand in Residence
Each season, Maxwell selects a small group of emerging consumer brands to join its Brand in Residence program. Residents gain access to Maxwell Social and its community of founders, operators, investors, and industry leaders.
Maxwell has hosted brands including Instagram, Spotify, GOODLES, Tommy Hilfiger, and Pepsi. Residents use the same space for brand activations, product launches, photo shoots, and private events, with introductions to investors, operators, and potential partners.
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